Digital Advertising in Pittsburgh

In today’s world, almost everything we touch is somehow connected to the digital world. So much of our lives are spent online, in front of screens. Digital advertising serves as an integral part of the marketing strategy for most businesses, large and small. Why? Because online is where people are. At In Your Hand Media, we want your business to shine by helping you create a digital marketing strategy that will cover every facet it should. Digital advertising is what we do best.

If you’re interested in exploring digital advertising for your Pittsburgh-based business, connect with In Your Hand Media. Tell us about your project and let us know how we can help.

Talk to Pittsburgh Through Digital Advertising

At In Your Hand Media, we know the world of digital advertising. Pittsburgh is our home base and we understand the ebb and flow of this city.  Your business has got something to say, and we want to help you say it loud and clear. We’ll help you with brand awareness and impact. What exactly does digital advertising entail though? It’s more than just Google or Facebook ads. Digital advertising can look different for every business, purely depending on where they advertise and how they choose to do so.

At In Your Hand Media, we can help you structure your digital marketing strategy and meet your business goals from generating leads, to increasing sales, and more. Here are just a few examples of the types of digital advertising we can help you with:

• PPC (Pay Per Click) – PPC means you only pay the platform where the ad is running when someone clicks on the ad. A lot of digital advertising is set up on such a basis. The nice thing about this kind of advertising if that it means you only pay for those connections to people that are genuinely interested in your services rather than paying based on the amount of readership or audience numbers of any given traditional platform, such as magazines, radio stations, etc.
• CPM (Cost Per 1k Impressions) – Rather than paying for a click, it may make more sense from a cost perspective to pay for impressions. In other words, any time your ad appears on someone’s screen.
• Search Advertising – A perfect example of search advertising is Google Ads. You sell widgets in Pittsburgh? Someone is googling “widgets in Pittsburgh.” A link to your business shows up first at the top of the page. Viola – and there you have another click through to your website.
• Social Media Advertising – Social media platforms are a very common way for people to connect with each other and unwind. Using social media advertising is a great way to engage with users and funnel them through to your website.
• Display Remarketing Advertising – This marketing tool works by reminding people when they’ve left your website to return by way of cookies which then create an ad for your site.
• And more – these are just a few of the digital advertising tools we have in our toolbox. We’ll do a thorough review of your business needs to help you determine which routes make the most sense for your situation.

Why Let In Your Hand Media Drive Your Pittsburgh Digital Advertising?

At In Your Hand Media, we are focused on our clients’ success and we understand the social landscape of Pittsburgh. Digital advertising is something we do well, especially for the city that we love. When it comes to our clients, we take the time to get to know and understand your business and mantra so that we can present your story well, and in the fullest. Whether you prefer to discuss everything over the phone or via email, or you are the type of person who would rather pop over to our place to hash things out, we are easily accessible. We will work with you to create the best digital marketing strategy tailored to your business needs and expectations.

Contact In Your Hand Media to Run Your Pittsburgh Digital Advertising Campaign

If you’re ready to get moving on a dynamic Pittsburgh digital advertising campaign that will get people talking about your business, we want to hear about it! Connect with In Your Hand Media and let us help get you started.